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Privacy policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.amazinginkshop.co.uk (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected data as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies – Data files placed on your device or computer, often including an anonymous unique identifier. For more info on cookies and how to disable them, visit: www.allaboutcookies.org

  • Log files – Track actions on the Site and collect data including IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

  • Web beacons, tags, and pixels – Electronic files used to record information about browsing behaviour.

We may also use tools such as Meta (Facebook) Pixel and Google Tag Manager for analytics and advertising.

Additionally, when you make a purchase or attempt to do so through the Site, we collect certain information from you, including:

  • Name

  • Billing address

  • Shipping address

  • Payment information (e.g., credit/debit card numbers, PayPal, Google Pay, Shop Pay, etc.)

  • Email address

  • Phone number

We refer to this data as “Order Information.”

Together, Device Information and Order Information are referred to as “Personal Information.”

How Do We Use Your Personal Information?

We use Order Information to:

  • Process and fulfill orders placed through the Site

  • Handle payment transactions

  • Arrange shipping and delivery

  • Provide invoices and order confirmations

  • Communicate with you

  • Screen for fraud or suspicious activity

  • Send marketing communications or offers (if you’ve opted in)

We use Device Information to:

  • Identify potential fraud and security risks

  • Improve and optimize the performance of our Site

  • Analyse user activity to better understand our audience and improve our advertising strategies

Sharing Your Personal Information

We share your Personal Information with third-party service providers to help us operate our business, as outlined above. Examples include:

We may also share your information:

  • To comply with applicable laws and regulations

  • To respond to legal requests (e.g., subpoenas, search warrants)

  • To protect our legal rights

Behavioural Advertising

We may use your Personal Information to provide you with targeted advertising or marketing communications we believe may interest you.

To learn more about how targeted advertising works, visit the Network Advertising Initiative (NAI).

Opt Out of Targeted Advertising:

You can also opt out of some services via the Digital Advertising Alliance: http://optout.aboutads.info

Do Not Track

Please note that we do not change our data collection and usage practices when we see a Do Not Track signal from your browser.

Your Rights (GDPR – European Residents)

If you are a resident of the UK or EU, you have the right to:

  • Access the personal data we hold about you

  • Request correction or updates to your data

  • Request deletion of your personal information

To exercise these rights, please contact us at pcbaseltd@gmail.com.

Please note: Your information will be processed in the UK and may be transferred to third countries including the United States and Canada in line with data protection laws.

Data Retention

We retain your Order Information for our records unless you request its deletion. This helps us comply with tax and legal obligations, and to resolve potential disputes.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. The latest version will always be available on our Site.

Minors

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal data from children under this age.

Contact Us

If you have any questions about our privacy practices, want to file a complaint, or need help with your data:

Amazing Ink Shop
Attn: Privacy Compliance Officer
PC Base Limited
196 Pellon Lane
Halifax, West Yorkshire
HX1 5RD
United Kingdom

📧 Email: pcbaseltd@gmail.com